Confronted by change, technological advancement, competition and the unpredictability of a market economy, today's marketers have been compelled to seek a deeper understanding of the connection between brands and consumers.
FutureBright International is Olson Zaltman Network’s global partner for the Middle East and FutureBight Group office for Azerbaijan.
Olson Zaltman is pioneer in the use of mind science to unlock the hidden power of the unconscious, helping marketers understand consumer beliefs, behaviours and decision-making.
Our patented (US patent No. 5436830) approaches developed by Dr. Gerald Zaltman at the Harvard Business School, illuminate the deep orientations that form the bedrock of consumers' thoughts and feelings.
Each of our industry-leading tools is built around deep meaning, so our clients can lift the largest possible lever in their marketing efforts.
Our tools elicit both conscious and especially unconscious thoughts by exploring people's non-literal or metaphoric expressions.
We're committed to advancing market research through science.
Our global academic roots and marketing acumen are reflected in the rigor with which FutureBright International develops projects in the region.
Our approaches are customized around each client's unique goals.
We believe that deep understanding yields perspective and empathy.
The best way to gain this understanding is by exploring the unconscious mind.
This understanding integrates knowledge and connects people to create a story.
This story empowers you to unlock valuable consumer insights and make effective decisions.
These decisions create measurable business impact through increased market responsiveness.
Our head office Olson Zaltman (US) leads a network ofglobal partners certified in patented methodologies.
Continuos Quantitative tracking
Ad Hoc Studies
Eye Tracker Studies
Brain Profiling Studies
Focus Group Discussions
In-depth Research and Observation
Ethnographic Research and Observation
Metaphors Research - ZMET®
Market Mix Modelling
Point of Sale Solutions
Product and Service Innovations
Action Planning Roadmap
All FutureBright International evangelists are worldwide certified by Olson Zaltman.
The certification is awarded after extensive training undertaken by Zaltman associates.
Chief International Expansion Officer
Middle East Managing Director
Global Strategist and
Complex Systems and Strategic Processes Advisor
Azerbaijan Managing Director
Our academic tradition survives in the form of articles and books.
Phone: +971 4 429 5800
Rana Pirinçcioğlu - Middle East Managing Director
Phone: +971 52 966 7222
Könül Aliyeva - Azerbaijan Managing Director
Phone: +994 50 825 2408
One Business Centre
Level 5, One JLT Tower
1 Jumeirah Lake Towers
Dubai - United Arab Emirates
Ak Şehir Business Center
8 Noyabr prospekti 25E,
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